Vitrè was created with a simple intention: to make tanning feel like skincare. Designed to hydrate deeply, support the skin barrier, and build confidence with every use, it set out to redefine what sunless could be.
That vision has now been recognized by the Beauty Innovation Awards, naming Vitrè the 2025 Body Serum of the Year.
The award celebrates innovation in formulation and performance, highlighting products that move the industry forward. For Bronze Boss, it represents a full-circle moment for skin-first sunless, a category that continues to evolve through thoughtful design and intention.
Vitrè began as an idea between Bronze Boss founder Kailee Hardy and Licensed Esthetician and Sunless Educator Sheridan Bradberry. The goal was clear: create a serum that merged the best of skincare with the beauty of self-tanning. Hydration, barrier support, and natural, buildable color — all in one step. What came to life was a formula that blurred the line between skincare and self-tanning, setting a new standard for what a tan could feel like.
Every bottle of Vitrè is blended, bottled, and labeled by hand in small batches at the Bronze Boss lab in Los Angeles. This approach keeps the formula fresh, intentional, and consistent, preserving the same care that went into its very first batch. It reflects the brand’s commitment to mindful formulation, ingredient integrity, and craft over convenience.
The recognition from the Beauty Innovation Awards means more than a trophy. It represents a shift in how the industry views sunless — not as a quick fix, but as a skincare step worth celebrating. Bronze Boss has always believed that sunless can be skin-first, that the right formula can hydrate, strengthen, and glow all at once. This award reinforces that belief.
To the clients, professionals, and community who continue to support and share Vitrè: thank you for every review, repurchase, and routine that made this possible. Vitrè may hold the title, but this win belongs to everyone who believed that a tan could be something more.
Here’s to healthy skin, effortless color, and what comes next for sunless.
