There’s a popular narrative around entrepreneurship that celebrates speed. Big launches. Rapid growth. Overnight success.

That narrative has never reflected my experience, or the reality I see for most service-based founders.

I started my spray tan business in 2014 out of a converted playhouse in my backyard in Orange County, California. Like many early-stage businesses, it wasn’t linear. I rarely said no to opportunity, driving to Los Angeles for single house-call clients at 2 a.m., committing to commercial leases before the business could comfortably support them, and closing and reopening more than once. The name changed, the direction sharpened, and stability came only after years of repetition and resolve.

What anchored me early on was connection.

In person, I paid close attention to my clients and the patterns that consistently built trust and demand. Online, I shared what was working in my business with other sunless owners, from pricing and positioning to systems and standards, as I built them. That exchange quietly became the foundation of Bronze Boss.

Before Bronze Boss became a product line or an education platform, it was a framework. A way to support artists who wanted more than bookings. Who wanted structure, standards, and longevity. As my own business matured, so did the systems behind it, from pricing and processes to team structure and client experience.

The early years weren’t easy. I broke leases. I struggled to cover rent. I made decisions out of necessity long before I had the privilege of strategy. But those seasons forced discipline. And discipline, over time, became mastery.

Today, Bronze Boss operates as a multi-channel product and education platform, with products sold across Amazon, TikTok, and direct-to-consumer, and thousands of artists trained through our certification programs. Alongside it, Bronzier runs as a fully staffed custom sunless studio in Austin, Texas, which I manage remotely from Los Angeles. My weekly workload is now a fraction of what it once was, not because I stepped back, but because the business is built on systems that scale without constant oversight.

This space is for founders who know talent isn’t the problem. Overwork isn’t the solution. And growth without structure eventually collapses.

Here, I’ll share the decisions, systems, and strategies that allowed me to scale a sunless business sustainably, without burning out or lowering standards.

If you’ve ever felt capable but overwhelmed, driven but stretched thin, you’re exactly who I’m writing for.

I’m glad you’re here.